Imaarah

Imaarah thobes and hijabs, cut for everyday wear.

8 products

Imaarah

Imaarah is built for wear rather than for occasions. The range is mostly men's thobes, with Moroccan cuts, collared Saudi styles and short sleeve versions, alongside hijab essentials.

The Moroccan thobe

The Moroccan thobe is the cut Imaarah is known for: looser through the body than a Saudi thobe, often hooded, and cut to move. It is the more relaxed of the two shapes and is worn as readily at home as out. The collared Saudi styles are the formal option, finished with gold or silver buttons at the collar.

Which thobe to reach for

Most men own more than one thobe and wear them differently. Imaarah is the one you put on without thinking about it, through the week and around the house, and it is cut and priced so that is a comfortable thing to do. Keep a heavier thobe for Jumuah and Eid and let this range carry the rest.

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Questions and answers

What does Imaarah make?
Modest wear built for everyday use, mainly men's thobes, with hijab essentials alongside.
What is a Moroccan thobe?
A looser cut than a Saudi thobe, often hooded, made to move. It is the more relaxed of the two shapes.
What is the difference between the Moroccan and collared Saudi thobes?
The Moroccan is looser and more relaxed. The collared Saudi is the formal option, finished with gold or silver buttons at the collar.
When would I wear Imaarah rather than another thobe?
Through the week and around the house, where you want a thobe you can put on without thinking about it. Keep a heavier one for Jumuah and Eid.
Are short sleeve thobes stocked?
Yes, cut for summer and for wearing at home.
Can I try one on in store?
Yes, the range is at the Cii Stores shop in Ormonde, Johannesburg.